COPYWRITING
ART DIRECTION
BRANDING
TEXT ANIMATION
VIDEO EDITING
Folded Technologies is a project that explores the intersection of fashion, technology, and kinetics in everyday fashion. This allows for further exploration of pleating techniques for practical application towards functionality, accessibility, inclusivity, and sustainability.
PERSONA
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A detail-oriented visionary with a curious and meticulous mind for learning. A refined and confident person. Well educated and intelligent that keeps up to date with technology and innovation. Someone with a busy schedule and goal-orientated.
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Courageous
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Influential
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Leader
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Creative
PRIMARY AUDIENCE
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Early Adopters
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25-45
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Active lifestyles
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Middle/Upper class
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Trendsetters
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SECONDARY AUDIENCE
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Active lifestyles
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Interested in the up-and-coming in tech/fashion industries
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Younger audience up to date with current events
COLOUR
