verriti.
BRAND
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Verriti is a fictional health bar company with a focus on sustainable agriculture. Verriti aims to be an outlet to a sustainable lifestyle for those with busy schedules and a love for the planet. They provide long-term solutions to building habits for an eco-friendly lifestyle.
PROBLEM
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The brand is looking to increase its visibility and establish a branded look.
INSIGHTS + CHALLENGES
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​How can we encourage more people to take action in more sustainable living?
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​Although people want to do more, they often find they don't have the time to fit it into their schedules or don't know where to start.
SOLUTION​
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Verriti is a fictional health bar company with a focus on sustainable agriculture. Verriti aims to be an outlet to a sustainable lifestyle, acting as an easy lifestyle change accessible for anyone by providing products, GHG tracking apps, and educational information. Their ingredients are locally sourced and organic, using grains and proteins from closed-cycle manufacturing, recycling scraps from other production processes. Packaging is made biodegradable and easy to carry on the go.
The logo is made using overlapping circles to reflect the brand purpose of finding easy ways to incorporate sustainable practices in the everyday lives of modern men/women.
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It also reflects the unity of the company to the environment with its manufacturing and production processes. The use of simple shapes emphasizes the simple ingredients list in the products.
